Building an Effective Small Business Strategy -

Building an Effective Small Business Strategy

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Photo images of employees are a common strategy for marketing and showcasing new products. When taking the picture, use a high resolution, clear image with no shadows or poor coloration. The image quality of the small business website must also be considered. High resolution digital images help in improving the visibility of websites, especially when they are used for marketing and promotions. It is advisable to take professional photographs for the purpose of this strategy, as the small business websites usually consist of only one page. Take several images and make sure that they are all taken at the same time, with similar lighting conditions.

An Overview

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Small Business Strategy – Promote Your Brand Every entrepreneur and small businesses should create a strategy on how they can promote their brand. This can include using social media. Social media is another strategy that small businesses can use to help them stay on top of the competition. If the company has an official Facebook page or Twitter account, this can be used as one of the tools for promoting their brand.

There are a number of social networking websites that small businesses can use to help them promote their strategies. The most popular of these social networking sites includes Facebook, Twitter and LinkedIn. These social networking sites allow small businesses to create a profile that other users can view. The information about the owners of the small business can be included in the profile. This allows users to learn more about the small business, what they do and how they started the business.

Important Factors To Know

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A Bank Director is an important part of the small business strategy. He/She is responsible for approving or denying small businesses the bank financing that they need to keep going. Approval for bank financing depends on many things; such as the business plan and the financial documents provided by the owners. For a small business to get the needed bank financing, they must be able to present the bank director with a complete business plan that includes profit and loss statements, cash flow analysis, forecasts, and the necessity for up-front fees.

An important component of the small business strategy is succession planning. Continuity in management is essential for a business to grow. When a business has a key employee that retires or when there is a change in owner, it is imperative to create continuity in the management structure. Having the bank director and the CEO or a Board of Directors sign succession plans helps to make sure that key employees and leadership remain invested in the success of the business.

For companies that do not yet have a small business strategy, there are a number of tools that they can use for strategy planning. In an earlier HBR article titled “Employee succession planning: Creating an Effective succession plan,” the author discusses four points that employees will likely ask when hiring, training and development programs are being offered, as well as point b interviews. The following is a brief discussion about point b interviews.

The Functional Space 

When asking employees for input on the success of their company, it is important for the business to focus on key personnel from each functional area. When doing so, it is important to note whether or not one person in particular is requesting specific assistance or is requesting a more flexible work arrangement. For example, some employees may have difficulty transitioning from full-time employment to part-time work, while others may have a difficult time transitioning from industry to industry. As part of the small business strategy, this issue should be considered.


It is also important for the strategy to include a discussion about the goals of aligning the talent and expertise of key personnel with the strategic goals of the organization. Many organizations try to train and certify too many employees at once, causing inefficiencies throughout the enterprise. The goal should be to build a network of experts who are capable of assisting one another without having to dedicate an entire department to this purpose. In addition to helping small businesses succeed in their operations, this approach can help ensure that qualified and talented professionals are hired for key management and executive positions.

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